Bringing the CREAM magic to George

Bringing the CREAM magic to George

CREAM will be making a splash in George soon! We’re opening a brand-new branch at Paddagat Shopping Centre, situated in the heart of this Western Cape tourist mecca.

Franchisee William Hewitt is looking forward to applying more than 15 years’ experience in the ICT industry to ensure that clients leave the car wash with big smiles.

Born and raised in George, William started working in various businesses from the age of 16 to gain exposure. When he was 20, a great opportunity saw him move to Cape Town. Here he worked his way up to management positions in the ICT industry and learned a lot about business and working with clients.

After 12 years in the Mother City, William and his wife decided that it was time to escape the rat race and buzz of the city. They wanted to move back to William’s hometown to start a business and settle down with their baby boy.

“I have always had a passion for being an entrepreneur. I was always on the lookout for what can work and give it a go. You know what they say, ‘if you don’t try, you will never know and always regret not trying.’”

William had several small eCommerce online shops that helped supplement their income and enjoyed the entrepreneur side of these ventures. He was also selling items on Takealot and was running a jumping castle business.

“It was all doing pretty good, nothing major, but it was never enough to make me go into it fulltime … until I decided to go BIG with investing in my own business when I can be my own boss fulltime.”

William’s recipe for success is following your passion. “If you have a passion for something, turn it into a business, and always know you will love what you are doing with a smile.”

William started doing research on businesses opportunities in October 2019. He first looked into a waterless car wash, then met a franchisor for a coffee. He was not convinced and didn’t want to run a business he did not believe in.

On his way back home, driving past Haasendal Mall, he noticed the CREAM Car Wash there. When he got home, he immediately went to his computer to do some research on the franchise. Not long after, he got in contact with Alan and decided to grab the opportunity.

William’s vision for the car wash is happy clients. “Coming from a support role with my ICT background, for me, it is always about keeping your clients happy. I want to make sure as soon as a client visits with their vehicle, it is taken care of from the start to finish and that the client leaves with a smile on their face. As someone that takes great pride in my own vehicle, I will treat my clients’ vehicles in the same way.

Check out the CREAM Facebook page for more information on when the branch is opening and opening specials.

Learn more about CREAM and our services here.

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